Professional with diverse base of expertise and education in design, development and execution of marketing and promotions strategies. Seeking an opportunity to re-engage professionally and bring unique combination of web design and corporate marketing experiences to a growing organization.

SELECTED CAREER ACCOMPLISHMENTS

BRAND & MARKETING STRATEGY

• Designed brand image for a technology company and developed Internet strategy to enable the company to deepen relationships with potential and existing customers.
• Developed and implemented marketing plan, including branding and promotional material, for a luxury housing project. Project sold out two months ahead of schedule as one of the most prestigious developments in the region.
• Coordinated, supervised and managed website production including graphic design, development and maintenance for several clients.

COLLATERAL DEVELOPMENT, CAMPAIGNS & PROMOTIONS

• Created all promotion and branding materials, such as brochures, logos, leaflets, and advertising for an internet services provider.
• Developed internal communications campaign for Johnson & Johnson to promote use of internal communication tools. Utilized innovative, eye-catching design to increase employee awareness and sense of participation.
• Conducted comparative market research on corporate brands and web presence to develop samples of logos and website design layouts for multiple companies
• Led the development of an industry magazine to create market awareness about signaling usage. Project managed all aspects of pre-production: design and layout, screening writers, selecting vendors and content management.

TRADE SHOWS & EVENT PRODUCTION

• Directed company's trade show and industry related exposure efforts to generate strong brand awareness as a leading Internet services provider for prospective local commercial clients.
• Developed three design concepts for Arthur Andersen in response to RFP to manage their presence at an international expo. Awarded contract to build selected design and managed the process in collaboration with production manager to deliver the booth to the client's specifications within two months.

PRODUCT DEVELOPMENT

• Designed innovative and cost effective promotional product offerings for corporations. Personally created new line of executive gift clocks in a range of forms, textures and colors which generated significant revenue.
• Developed a line of 3D magnets, using bright colors and figures of traditional Colombian animals. This product brought a lot of attention at the Germany trade show, resulting in successful contracts with European companies.

WORK HISTORY

EDUCATION

Universidad Autonoma de Manizales – Colombia

B.A. in Industrial Design 1996  Awarded Graduate Thesis: “Object Signage”

TECHNOLOGY & LANGUAGES

• Experience with social media sites: Flickr, Twitter, Facebook, Linkedin, Delicious, Blogging.
• Web site design: Dreamweaver, Fireworks, HTML, XHTML and CSS.
• Graphic design: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Corel Draw, Corel Photo Paint.
• Language : Fluent in English and Spanish.