At the time this project was developed, Arthur Andersen was one of the most prestigious accounting and consulting firms in the world. Its branch office in Bogotá (Colombia) wanted to participate in an international Expo Show and needed to have a special stand where they could display all their marketing material.

Based on the requirements stated by the customer, an inspection of the area where the expo was going to take place, and a thorough study of the corporate identity. Three proposals where developed and presented. One of them was chosen among the proposals of three other companies.

The project was implemented and deployed on time. The end result was a stand that had a functional, elegant, and classic design. All the marketing material was showcased prominently.