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Marketing
Arthur Andersen Imagine El Rancho

 

Imagine

Imagine was one of the first companies to provide internet related services in Colombia. Some of their services included: web design, web marketing, web hosting, internet connection sharing applications, email servers, etc...

As a new and young company (in 1997), Imagine had the need to create a brand image. To accomplish this task, a marketing department was created and a several campaigns were planned and implemented. Below are some of the actions taken in order to bring Imagine's brand into the market:

  • Reinforcement of the Design Department to develop all the marketing material such a brochures, icons, leaflets, pamphlets and advertising.
  • Participation in technology trade shows.
  • Building a successful web site projecting a very clear corporate identity, establishing a greater online presence, providing a friendlier environment and an easier navigation that communicates all services, products and solutions offered by the company .
  • As part of brand recognition, a line of promotional gifts was designed. Some of them included a t-shirt with Imagine's logo on the front and a legend in the back,  and a Mug decorated with printed technology keywords.
  • Regularly ran ads in different media like newspapers, radio and internet

As a result of this effort, today Imagine's brand is reccognized as one of the principal internet companies in Colombia and its customer base increased by 60% in a period of 3 years.

Pamphlet

Newspaper

Mug

Web site

Leaflet

T-Shirt

Arthur Andersen * Imagine * El Rancho

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